About Oroeco

Ian Monroe started Oroeco to help people understand their choices and reward people for making green and healthy choices through gamification, social interaction. Oroeco is a web and mobile application platform that allows users to track how everyday choices link to personal values, then share and compete in social networks to improve upon the metrics they care about most.

Oroeco’s first product links data from Mint.com and environmental life cycle assessment, empowering users to: 1) visualize greenhouse gas (GHG) emission impacts of their purchasing, investment and lifestyle decisions, 2) compete with peers to reduce their GHG footprints, and 3) earn both real and virtual rewards for modifying behavior.