Scott Cooney, a serial entrepreneur who has started and run multiple green and media businesses, started Pono Home in 2013 to make sustainability and healthy living simpler and more accessible for people. The company is named for the Hawaiian word “pono,” which means goodness or righteousness. Pono Home was founded in Hawaii and is now growing its business and team across the U.S.
Pono Home offers residents and businesses a comprehensive energy and sustainability audit combined with the installation of more efficient devices, all in one visit. Some of the common upgrades include high-efficiency shower and other water fixtures, LED lighting, advanced power strips, and other devices. The company also does basic home maintenance to clean refrigerator coils, dryer vents, and check major appliances and the building envelope. The company also offers a carcinogenic ingredient sweep of personal care products. To date, they have greened more than 6,000 homes and replaced more than 40,000 inefficient fixtures with high-efficiency ones.
What makes them special?
Pono Home is able to make the service convenient and affordable by doing the audit and efficiency work during the same visit, eliminating the need for a second visit and follow-up work. Customer results include a healthier, more comfortable home, along with reduced energy and water bills. The average payback period for the upgrades made by Pono Home is less than 12 months for the company’s Hawaii customers. In 2018, they became a Certified B Corporation.
Now let’s talk deployment.
Pono Home was a member of Elemental Excelerator’s Go-to-market Track in 2014 and developed a go-to-market strategy that focused on managers of multi-family housing and developers that manage large numbers of homes, such as Forest City’s military housing. The company executed a pilot project with Forest City’s military housing on Oahu to validate their growth strategy.
Pono Home was accepted into Elemental Excelerator’s 2016 Demonstration Track and is implementing a project with Hawaii Energy, Hawaii’s ratepayer-funded energy efficiency utility, and the Hawaii Public Housing Authority. The company is providing energy efficiency upgrades to residents of low-income housing and reducing their monthly energy bills.