Founded as a California Benefit Corporation, Trove was birthed by individuals who strongly believe that sustainability is the only way forward for retail. They’re driven by that mission, one that helps their brand partners succeed and the world thrive.
Trove builds technology that allows brands to take control of their resale marketplaces, deepening customer loyalty and generating new profits. The company provides white-label technology and end-to-end operations that power circular shopping for premium and luxury brands such as Levi’s, Patagonia, REI, Eileen Fisher and Arc’teryx. Trove enables brands to take back items from customers’ closets while maintaining control of their brand equity and owning their customer experience, data and relationships. Rooted in a commitment to sustainability, Trove aims to create a world where all consumers have access to better products with less waste.
What makes them special?
Unlike other players in the secondary market, Trove’s platform is completely white label, empowering brands and retailers to take full advantage of the resale market. Resale extends the lifecycle of their products. Keeping clothing and items in use even one additional time shrinks their carbon and water footprints, reduces waste, and creates a more environmentally friendly supply chain.