Funding Opportunities

Strategy Track

Applications for Cohort 11 closed on April 8th, 2022

Why Strategy Track

Elemental’s Strategy Track is all about developing the right foundation for companies to scale rapidly. We combine $300,000 of funding with coaches and curriculum to meet companies where they are and design the right strategies to help them get where they want to go. Over the course of 9 months, we work closely with company CEOs and one additional executive team member to develop these strategies, and continue to provide resources and make introductions through a company’s exit.

We combine $300,000 of funding with coaches and curriculum to meet companies where they are and design the right strategies to help them get where they want to go.

How have our companies leveraged the Strategy Track for growth?

Miranda Wang Headshot
Miranda Wang CEO, Novoloop (Cohort 7)

"With Elemental, what I really like is the focus on equity and access and the well-developed curriculum that will help guide us and help us focus on what's important."

Arcady Sosinov headshot
Arcady Sosinov CEO, FreeWire Technologies (Cohort 3)

"FreeWire joined Elemental as part of Cohort 3 and has remained actively involved over the last eight years. The impact of the program has been beyond measure -- from landing the company's first utility customer, to raising capital from Elemental's broad network of venture and strategic investors, to forming interpersonal connections with other founders and entrepreneurs."

Johnny Simkin Headshot
Jonny Simkin CEO, Swiftly (Cohort 7)

“We initially joined Elemental before we had any product market fit, before we had any substantial customers, and they worked with us to develop the product, to introduce us to the right stakeholders, to help us define what we needed to build and for whom, and the value that it could really provide.”

Allison Dring Headshot
Allison Dring CEO, Made of Air (Cohort 9)

"Elemental consistently aligned with our vision and supported our progress and at the same time, challenged us to be a better company for a better planet."

Our Work In Action

62% of founders say they changed their business model through working with Elemental

Here's one example. Meet Planet FWD:

Planet FWD helps consumer companies to measure, reduce and offset their greenhouse gas emissions at both the product and company level. Through the Strategy Track, Planet FWD pivoted from being an ingredient marketplace for sustainable and regenerative brands to a B2B SaaS tool for measuring emissions and making emissions reduction plans.

Track Timeline

Applications are open

March 7 - April 8 at 5 p.m. PT

Acceptance and Onboarding

September 2022

Companies selected into Elemental’s 11th cohort are notified of acceptance, and the onboarding process commences.

Kickoff Week and CEO & Leadership Summit

October

Cohort 11 portfolio companies kick off their Elemental experience with a week together as a cohort. The week ends with CEO & Leadership Summit with the entire Elemental portfolio.

Strategy Track: Part 1

October 2022 - March 2023

Part one of the Strategy Track is focused on Market Intelligence with additional support customized around companies' needs.

Strategy Track: Part 2

April - July 2023

Part two of the Strategy Track is focused on either Sales and Growth or People & Operations with additional support customized around companies' needs.

The Not-So-Fine Print | Funding & Equity

Each company selected into our Cohort 11 Strategy Track receives $300,000. Our funding is structured in one of three ways – a Simple Agreement for Future Equity (“SAFE”), a convertible note, or a warrant donation – and is tied to three agreed-upon milestones. This means funding is released as companies complete each milestone. As a nonprofit organization, any proceeds from our investments go to supporting future climate tech entrepreneurs.

On average, Strategy Track companies join Elemental with:

$13,000 annual revenue
6 full-time employees
$2.2 M total funding raised
1 commercial pilot project

F.A.Qs.

How do I know if I'm a fit for Strategy Track?

Team – Diverse and experienced teams with deep knowledge of their industries and a proven track record of execution. We expect active participation from the CEO and one additional executive team member.

Technology – Companies that have developed a scalable solution that shows growth potential beyond their home market. We like for the technology to be validated by a third party and market demand.

Track Fit – We want to see that you are at the right stage of growth and that working with Elemental will be transformational for your company.

How much time can I expect to spend on program work?

This is a 9-month program and participants can expect to dedicate 2-5 hours per week to program work, depending on the point in the program and your company’s needs.

How many companies participate in a Strategy Track cohort?

The Strategy Track features a mix of 1:1 instruction with Elemental coaches and collaborative, live workshops with the group. We’ve found that somewhere between 8-10 companies is the sweet spot for the Strategy Track. At this size, the group is small enough such that coaches can intimately get to each team and business, while being large enough to enable meaningful feedback, collaboration, and learning with your fellow group members.

Who participates in the programming? Can I apply if I'm a single founder?

Companies must have at least 2 full time employees to participate in our program. We ask that the company CEO and a second dedicated team member be involved in the module programming throughout the entire engagement.

Do I get to choose which program modules I participate in?

Strategy Track program is split into two 14-week parts, during which companies participate in selected modules customized based on needs and priorities.