Matt Caywood, CEO; Ryan Croft, COO; and David Nebinski, Head of Growth
The founding team of Actionfigure (formerly TransitScreen) shared a common goal: making real-time transit information available so people can make informed, sustainable decisions to get around cities. Co-founder Matt Caywood, an artificial intelligence engineer and applied neuroscientist, wanted to apply his skills to make public transit easier and more accessible to people – whether or not they have smartphones or other devices. Co-founder Ryan Croft realized the commercial potential of the solution by marketing the service to retail, multi-family, and office buildings.
Actionfigure developed a product that aggregates and displays transit options on digital screens that are updated automatically in real-time. Screens can be indoors or outdoors, and prominently display transportation options such as bikeshare, train, bus, rideshare, carshare, on-demand, and vanpools. By providing screens in open public areas, anyone can access transit information (no smartphone, data plan, or application required). Information is made accessible so that the blind and visually impaired can also receive transit information.
After launching their pilot project at Mobility Lab and then developing a scalable concept at the 1776 incubator in Washington D.C., Actionfigure entered Elemental Excelerator’s Go-to-market Track and tested their application in Honolulu at the Frank F. Fasi Civic Center and other locations. The company now has offices in Washington D.C., New York, San Francisco, Portland, Toronto, and London, with screens in 33 cities and 10 languages.