Strategy Track

We invest $200,000 USD

and connect companies’ CEOs and executives with coaches and curriculum to help them develop strategies for faster scale.

We work with startups that are interested in custom support to address core strategy in the areas of:

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Market intelligence

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Operational scale-up

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Equity & Access

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Sales & growth

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Messaging

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Fundraising

As a nonprofit organization, we ask for an equity donation to our program. It is our philosophy that when you succeed, part of that success should go back to supporting the ecosystem for future entrepreneurs.

Through Elemental Excelerator, we honed our strategy. There was one day during Kickoff Week where we spoke to 10 different functional groups within Hawaiian Electric to understand their needs. It was customer discovery on steroids.

Lisa Laughner, CEO of Go Electric

Right now Goodr is a small, but mighty team. My vision for Goodr is huge. Hunger doesn’t just exist in Atlanta. It’s in every city, every community. It doesn’t discriminate. So we need to know how to do what we do, for the masses.

Jasmine Crowe, Founder & CEO of Goodr

We initially joined with the Strategy Track before we had any product market fit, before we had any substantial customers, and they worked with us to develop the product, to introduce us to the right stakeholders, to help us define what we needed to build and for whom, and the value that it could really provide. From there, it’s been really fun for me as a founder watching the company flourish.

Jonny Simkin, co-founder and CEO of Swiftly

Who should apply?

Team

Diverse and experienced teams with deep knowledge of their industries and a proven track record of execution. We expect active participation from the CEO and one additional executive team member.

Technology

Companies that have developed a scalable solution that shows growth potential beyond their home market. We like for the technology to be validated by a third party and market demand.

Track Fit

We want to see that you are at the right stage of growth and that working with Elemental will be transformational for your company.

We do not fund:

  • Companies with fewer than two full-time employees
  • Companies without an operating prototype
  • Project developers selling third-party products
  • Consulting firms
  • Marketing or PR agencies
  • Nonprofits
  • Acquired startups

Timeline

Fall 2021
Winter 2022
Spring 2022
...and beyond
Strategy Track
Onboarding + Contracting
Programming Modules
(online and in-person)
Alumni
All Cohort 10 CEOs and at least one other full-time team member are required to participate in all three "elements" for the first year of the program. After completing the program, we ask that you participate in one or two of the "elements" in the following years to continue building relationships among companies and partners, share your learnings, and seek new investment and partnership opportunities within our ecosystem.
Core Program Elements
October 2021
Kickoff Week


The cohort comes together for the first time for a week of workshops and facilitated discussions that advance companies toward strategy goals, project milestones, and other key commercial inflection points.
February 2022
CxO Summit


100+ leadership teams from our newest cohort and alumni companies share networks, knowledge, and insights over the course of a 2-3 day summit.
May 2022
Interactive


At Interactive we introduce you to investors actively funding companies in the energy, water, agriculture, mobility, and circular economy sectors.

For our next cohort, we are seeking technologies in these sectors:

Solutions:

  • Energy technology at the nexus of other sectors 
  • Robotics, artificial intelligence, machine learning
  • Fintech
  • Resilience
  • Hydrogen
  • HVAC
  • Democratization of energy
  • Asset management tools that easily integrate with and optimize current systems
  • Manufacturing, commercials and industrial energy solutions
  • Electrification of everything
  • Cybersecurity 
  • Infrastructure
Nneka Uzoh Headshot

As the world transitions to cleaner energy and renewables become both cheaper and better than fossil fuels, we need to invest in the next level of innovations that democratize energy, optimize current energy systems, and support the electrification of built and rural environments across the globe. We are looking forward to finding some of the most impactful technologies that will lead us to an integrated energy decarbonization roadmap and a more sustainable future.

 

Nneka Uzoh, Director of Innovation - Energy

Solutions:

  • Affordable, appealing, and reliable mobility options for those most in need – disabled, seniors and frontline communities
  • Increased convenience, appeal and access to electric transportation for commercial fleet operators
  • Technologies that unlock new revenue models for cities
  • Reduced emissions in heavy freight, shipping, logistics, and air travel
  • New data insights to improve cities’ operational and resource efficiency 
  • Enhanced roadway infrastructure safety, resiliency and disaster planning

As we reach new heights of mobility innovation, we are excited to see how companies are building business models and strategies to encourage mass adoption of electric fleets, slash emissions from freight and aviation, and deliver new revenue streams to cities buckling under the weight of the pandemic. The future of movement will be driven by the alignment of technology and mission, and we are looking for entrepreneurs with a deep understanding of the need to accelerate a just transition to clean, equitable mobility systems.

 

Danielle Harris, Director of Innovation - Mobility

Solutions:

  • Soil health and carbon sequestration technologies
  • Alternative protein, dairy, and feed
  • Traceability and supply chain efficiency
  • Aquaculture, particularly seaweed and algae solutions
  • Solutions that reduce energy, fertilizers,  pesticidesand water use
  • Indoor agriculture – greenhouse, vertical and modular systems
Danya

The inefficiency and fragmentation of our global food system have been starkly illuminated over the past year. To build resilience, we need to deliver better tools to help farmers produce more with less while continuing their stewardship of the land. Given the growing inequity in communities across the world, we’re especially interested in solutions that increase access to food, tools, land, and resources for frontline communities and farmers. As we work to curb the climate impacts of feeding a growing population, we’re also looking for regenerative solutions needed to help remove carbon from the atmosphere.

 

Danya Hakeem, Director of Innovation - Agriculture & Circular Economy

Solutions:

  • Emerging contaminants – pfas! pharma, microplastics 
  • Stormwater management and flood resiliency solutions 
  • Water resource recovery 
  • Digital solutions
  • Industrial treatment applications
  • Energy efficiency in operating processes
  • Membrane optimization 
  • Pipeline health
  • The nexus areas with water: agriculture, energy, circular economy  
  • Decentralized treatment 
  • Water financial products 
  • Water recycling and reuse 

In the last year, inequities around access to clean, safe water have become even more pronounced while our critical water systems continue to be tested by emerging contaminants, aging infrastructure, and climate-related stresses. At the same time, we’ve seen just how resilient the sector can be. Moving forward, there is a real opportunity for the next generation of technologies to demystify water and provide a holistic understanding of how people, companies, and cities can collaborate to become better water stewards.

 

Kim Baker, Director of Innovation - Water

Solutions:

  • Carbon capture, utilization & storage
  • Green materials, chemicals and packaging
  • Supply Chain Transparency, responsible sourcing and data collection 
  • Waste to value solutions
  • Resource recovery and reuse
  • Solutions that create good quality, local jobs for people who live in frontline communities
  • Manufacturing startups interested in ‘Equity IN’ projects to establish diverse hiring, inclusion & retention, and responsible supply chain practices       
Danya

The circular economy is a broad umbrella — covering everything from carbon capture and utilization to innovative reuse models — but driving it all is the idea that we need to abandon the linear, extractive model and reconceptualize how we treat resources. Entrepreneurs are transforming the way we make materials, chemicals, clothing, buildings, and everything else in our daily lives to be less climate-intensive. I’m particularly excited to see how both nature-based and technological solutions can improve our existing systems and reach the scale needed to break the ‘take, make, waste’ model for good.

 

Danya Hakeem, Director of Innovation - Agriculture & Circular Economy

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